REESE’S U.S Adapt

Watch closely… this treat has a few tricks up its sleeve.

This Reese’s campaign took over Sankofa Square and out-of-home placements across Canada, turning the cityscape into a playful showcase of the brand’s fun and mischievous spirit.

Everyone knows peanut butter cups, yet many Canadians remain unfamiliar with Reese’s. So, with some Will Arnett-esque headlines and some tasteful close-ups, we’ve blended Reese’s into eye-catching placements across the city, cementing ourselves as the go-to peanut butter snack.

Client
Reese’s

Year
2025

Found in the wild